The Primary Difference Between Off-Page and Internal SEO

All attempts to increase a site's popularity with search engines such as Google, Yahoo and Bing can be put into the following two categories: "off-page search engine optimization strategies" and "on-page search engine optimization strategies." Off-page search engine strategies are the techniques on boosting a site's popularity without changing any written content or code. By contrast, on-page search engine strategies include adjusting a site's HTML code, written content, and metatags, while also making other internal changes designed to make it more appealing to search engines.
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