The Main Difference Concerning Pay Per Click Advertising and Organic Search Engine Optimization

Search engines such as Google, Yahoo, and Bing send traffic to websites in the following two ways: 1) paid search engine traffic also known as Pay-Per-Click (PPC) advertising; 2) natural search also known as organic traffic.

The Definition Of Organic Search Engine Traffic

Natural search engine traffic is the number of visitors major search engines (Yahoo, Google, and Bing send a site. It is because search engines think that the website's content is in connection with the keywords that these users are trying to search. For instance, typing "used car loan" into the Google search engine box yields the website bankrate as the number 1 hit. That means that every time someone types "used car loan" into Google and clicks on the bankrate link, bankrate is getting natural/organic traffic from Google.
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