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|Search engines such as Google, Yahoo, and Bing send traffic to websites in the following two ways: 1) paid search engine traffic also known as Pay-Per-Click (PPC) advertising; 2) organic site traffic which is also known as natural search.
Precisely What Are "Free" Search Engine Visitors
Natural search engine traffic refers to visitors that search engines such as Google, Yahoo, and Bing send a site, because they believe the site's content is relevant to the keywords a user typed into a search engine's interface. As an illustration, you got bankrate as the number 1 hit after you typed in "used car loan" into Google's search engine box. Every time a visitor types in the keywords "used car loan" into Google and then clicks on the bankrate link, that particular website gets natural or organic traffic from Google.
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