Some Distinctions Between Pay Per Click Marketing and Search Engine Optimisation

Search engines such as Google, Yahoo, and Bing send traffic to websites in the following two ways: 1) paid search engine traffic also known as Pay-Per-Click (PPC) advertising; 2) organic site traffic which is also known as natural search.

Exactly What Are Natural Google Search Readers

Natural search engine traffic refers to visitors that search engines such as Google, Yahoo, and Bing send a site, because they believe the site's content is relevant to the keywords a user typed into a search engine's interface. For instance, typing "used car loan" into the Google search engine box yields the website bankrate as the number 1 hit. It only means that bankrate gets natural or organic traffic from Google, because all of the visitors who type in "used car loan" into Google eventually clicked on the bankrate link.
Tag:internet marketing,seo
Source:http://www.searchenginemarketingsite.com/some-differences-relating-to-pay-per-click-marketing-and-seo/
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