Is Google Page Rank Applicable to Search Engine Marketing?

Anyone remotely familiar with search engine optimization strategies will come across many references to the term "Page Rank." The reputable Google search engine uses Page Rank (PR) which is a metric system to determine the relevance of a particular website. Larry Page is one of the co-founders of Google and Page Rank was named after him. Take note that other famous search engines (Yahoo and Bing) do not use Page Rank.

A website's Page Rank measure cannot be known since Google does not give out any official information about it. On the other hand, the volume and quality of inbound links to a website matters most for most experts, and they believe that Page Rank gauges those two. If a website has zero links then most likely it will have a page rank of zero. On the other hand, if it has a page rank between 2 and 5, it might have thousands of links. Only major sites such as Google or Microsoft are likely to have high Page Rank values of 8, 9, or 10.
Tag:internet marketing
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