Easy Reference for Search Engine Optimisation Words and Phrases

Most beginners find it frustrating and are having difficulties understanding terminologies that are discussed in books and articles about search engine optimization. The most common search engine optimization terminologies and their definitions are listed below:

1. Organic traffic - traffic that is naturally sent to your site by search engines such as Bing, Yahoo, and Google without any effort on your part.

2. Pay-per-click (PPC) traffic - search engine traffic you pay for. Pay-per-click ads are found on the top and right hand side of major search engines such as Google, Bing, and Yahoo. For instance, if you write an advertisement including the words "guided meditation" and bid on the term "meditation," then every time someone clicks on your ad you pay the respective search engine $1-$3.
Tag:search engine marketing,seo
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