The Primary Difference Concerning Pay Per Click and Search Marketing

The following are the two ways search engines such as Yahoo, Bing, and Google send traffic to websites: 1) Pay-Per-Click (PPC) advertising also known as paid search engine traffic; 2) organic/natural traffic.

Precisely What Are "Free" Search Engine Optimization Guests

Natural search engine traffic refers to visitors that search engines such as Google, Yahoo, and Bing send a site, because they believe the site's content is relevant to the keywords a user typed into a search engine's interface. For example, a user typed in "used car loan" into Google's search box and got bankrate as the top one result. Every time a visitor types in the keywords "used car loan" into Google and then clicks on the bankrate link, that particular website gets natural or organic traffic from Google.
Tag:search engine marketing,seo
Source:http://www.affiliatestoolbox.com/1998/some-distinctions-between-ppc-marketing-and-organic-seo/
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