How Is Google's PR Relevant to Web Optimization?

You will come across many terms such "Page Rank" while learning about search engine optimization strategies. The reputable Google search engine uses Page Rank (PR) which is a metric system to determine the relevance of a particular website. Page Rank is named after Larry Page, one of the co-founders of Google. Take note that other famous search engines (Yahoo and Bing) do not use Page Rank.

There's no way to find out a site's Page Rank or exactly what Page Rank measures since Google doesn't release such information. Nevertheless, Page Rank is believed by most experts to calculate the quantity and quality of inbound or back links to a particular site. If a website has zero links then most likely it will have a page rank of zero. However if it has thousand of websites linked to it, you might have a page rank that ranges from 2 to 5. Only major sites such as Google or Microsoft are likely to have high Page Rank values of 8, 9, or 10.
Tag:search engine marketing
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