How Is Google's PR Relevant to SEO?
|"Page Rank" is a term you will come across with if you're not so familiar with search engine optimization techniques. Page Rank (PR) is a metric, reputedly used by the Google search engine, to determine the relevance of a site. Page Rank is named after Larry Page, one of the co-founders of Google. Page Rank is not used by other major search engines like Yahoo and Bing and it is important to know that.
Google does not release official information about how it determines a site's Page Rank or exactly what Page Rank measures. Nevertheless, Page Rank is believed by most experts to calculate the quantity and quality of inbound or back links to a particular site. For instance, if your page has 0 links it will probably have a page rank of 0. On the other hand, if it has a page rank between 2 and 5, it might have thousands of links. Major websites such as Microsoft or Google have high Page Rank values that ranges from 8 to 10.
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